Setsubun - 節分
The Japanese Tradition That Welcomes Spring With Good Fortune
Every year in early February, Japan observes Setsubun — a lively seasonal ritual that gently marks the transition from winter to spring. Though the air is still cold, this tradition brings warmth into homes, inviting good fortune while symbolically casting misfortune away.
It is one of Japan’s most charming seasonal customs, and it arrives just before the first day of spring on the old lunar calendar. Depending on the year, Setsubun falls on February 2nd, 3rd, or 4th. In 2024, it was celebrated on February 3rd.
🌿 What Does Setsubun Mean?
The word Setsubun (節分) means “division of seasons.”
Historically, people believed that seasonal shifts were moments when spiritual energy changed — a time when extra protection was needed to ensure health and prosperity.
Today, Setsubun is a joyful household event, especially for families with children, but its meaning remains rooted in centuries-old tradition.
👹 Mamemaki: Throwing Beans to Chase Away Misfortune
One of the most iconic parts of Setsubun is mamemaki, the bean-throwing ritual.
Families toss roasted soybeans — called fukumame (“fortune beans”) — while chanting:
鬼は外！福は内！
Oni wa soto! Fuku wa uchi!
“Demons out! Fortune in!”
The act is symbolic but meaningful:
bean = cleansing,
throwing = breaking misfortune,
chanting = inviting good luck.
Some families have a parent wear an oni (demon) mask to make the event playful for children. Others simply toss beans out the entrance of the home to invite a fresh start.
🍣 Ehomaki: A Lucky Sushi Roll for the Coming Year
Another beloved Setsubun tradition is enjoying Ehomaki — a long sushi roll filled with seven lucky ingredients.
People eat the roll while facing the year’s “lucky direction,” determined by traditional zodiac rules. Without speaking, you make a wish and enjoy the entire roll in silence.
It may seem simple, but for many, Ehomaki is a moment of reflection and quiet hope for the year ahead.
🎉 Why Setsubun Matters Today
Even in modern Japan, Setsubun remains a meaningful reminder:
to refresh the home
to release negativity
to welcome positivity
to acknowledge the quiet shift in seasons
It is a small celebration that blends joy, symbolism, and family warmth — a gentle pause before the true arrival of spring.
🛒 Items That Bring Setsubun to Life (Recommended for Seasonal Use)
1. Oni Mask + Bean-Throwing Set
Perfect for families or gatherings.
A simple way to enjoy the traditional bean-throwing ritual.
2. Roasted Soybeans (Fukumame)
Ready-to-use for mamemaki or snacking.
A staple for Setsubun celebrations.
3. Ehomaki Rolling Kit
Includes bamboo rolling mat and tools — ideal if you want to make your own lucky sushi roll at home.
🌱 Final Thoughts
Setsubun is a small but powerful tradition — playful, symbolic, and full of warmth. It reminds us that even in the coldest part of winter, there is a moment where we can reset, let go, and welcome something brighter.
If you’re curious about Japanese culture, Setsubun is an inviting place to begin: joyful, meaningful, and rich with seasonal beauty.